Frequently asked questions about Recepto.

Recepto is built for revenue teams of B2B companies and only tracks 3rd party data and signals. Most other intent players track internal (1st party - website visitors, trials, etc.) or partner (2nd party) signals. Our core value comes from understanding "what to track" and "how" and "where" to track based on your business. Recepto focuses on your active prospects who may not have heard about your solution but are grappling with problems you can solve for. We go very deep into solving this one problem and help you expand the funnel with leads that you would not have got otherwise. In that sense we are complimentary to other ways you generate your leads today. Recepto is built on first principles from the grounds up; our founding team has a great mix of sales, marketing and AI experience. Once you see our product, you will know why is it unique and will be convinced that nothing like this exists in the world today that works so well that it feels like magic.

Plays use your business triggers and signals to automatically find and contact prospects who have a problem that you solve for. Think of them as your tribal knowledge that is codified and scaled up so that your revenue teams can be more efficient

Recepto is always Intent + ICP (Ideal customer profile) based. We act on live buying signals rather than broad cold lists.

We have 100+ sources from which we get our leads today. The number of sources are increasing on a consistent basis. We check across multiple source channels for each lead before bringing it into your account. Leads from Linkedin might be <10% of our total lead volume.

Intent tracking at Recepto is 100% genuine. A lead is only created when a suitable signal or trigger is found.

For any lead that is unlocked, you get context and enriched contacts of decision makers (whereever available. If the lead is sourced from a single public source, you would also get directs links to the source source.

Both account and persona-level signals are tracked but the leads are typically created at a company level.

We enrich from public sources, validate, and attach context to each contact. As far as enrichment is concerned, we might be just like any other enrichment site.

Typically a Play consists of multiple signals and triggers and hence leads within that Play might come from multiple sources. In cases where the source is singular, we show you the original source of that lead so that you have more context

We use the latest LLMs and crawlers for collection and classification and copy generation, with human review as needed. Typically from a few million signals that we access everyday, we generate a few leads that might be relevant to you

In case you are a member of any such private community, we can help you track those communities for relevant signals and also enrich the personas automatically. But that data only is visible in your account and remains private to you

A play typically is a set of business triggers and signals. For Recepto, these business triggers can be edited by you within the boundaries of that Play. The variables and filters typically are around your ICP or intent signals that you want to track

We have 3 plans - Growth, Professional and Enterprise. Depending on your stage of the company and the budget, you can start with any of the first 3 plans. The primary difference in each of the plans is around the number of Plays you can subscribe to and the reach-out options that you have based on the leads created for you. This in turn affects the volume of the leads that you can get and the time you need to spend on Recepto to get positive responses. The minimum commitment duration is a quarter. We have annual plans as well - you can get in touch with us to know more about the pricing and discount for annual plans.

Pricing is at the account level with pooled credits; Depending on the plan, you can certain admin and member accounts. You can also add more users by paying a simple User Add-on cost.

Yes each lead on the Recepto platform varies from 1 credit to 10 credits depending on the lead scores, which Play does it come from and how is it unlocked / qualified (automatically by the system or manually by you)

The number of credits required is primarily dependent on 1) Intent score 2) Whether the lead is generated from a generic Play or a premium Play 3) How is the lead unlocked (manually or automatically) - this can be set by you in Play settings.

Credits are deducted as soon as a lead is unlocked and we get some CTA (Call to action - any one or more of email, phone, linkedin) for that lead. In case we cant get a CTA, the credits dont get deducted

The cost of each credit is pegged to be close to a dollar. The exact cost varies based on which plan are you in, how many credits did you get in that plan and whether you ended up buying extra credits in that month or not

Unfortunately no. Given the nature of our platform, our Growth and Professional plans are inherently pilot plans. Each "Play / Lead / Decision maker / Reachout copy and strategy" loop takes about 30-60 days to perfect and bring them to a "magical" level. We would ideally want you to start on one of our Pilot plans, get to ROI in about 2 months and then explore moving to an enterprise plan by scaling whatever is working well.

You can puchase more credits by going to Settings > Billing Details > Add On Credits

You can see the usage of credits by going to Settings > Credits Usage

Yes, you can carry over your credits to the next month provided the total credits in your account is less than 2X of the monthly credits in that plan and also that you are in any paid plan on the system.

Premium Custom Plays are deeper and much more difficult to implement. But because of this same reason, they can give back leads that might be "gold" for you. Typically, Premium plays may have custom sources, deeper research driven tracking, bottom of the funnel leads or premium ICP targeting.

Yes, for a short time period, we are offering a 50% discount when our Scout agent unlocks the leads for you. So rather than X credits, you are charged X/2 credits for that lead

Yes, whenever you subscribe to a new Play, you get 149 credits along with it that can be used to unlock leads from that Play

An unlocked lead will have information around intent (linked to the play), tags around size, industry, funding stage and geography, information around why that particular lead was created, Decision makers for that lead, their contact details and an activity log around any interactions that you may do with that lead.

You can reachout to a lead either manually or use any of the multi-channel reachout templates that we provide in the platform. It is simple and very easy to assign a template, sit back and let the system reachout to prospects who are exhibiting signals that you are tracking.

We will track the following 4 milestones in the 90 day paid pilot that you will sign-off on: 1) Quality of the Plays and ICP 2) Quality of the Leads created by the Plays 3) Decision makers that the system gets based on the Play 4) Outreach strategy and copy across multiple channels We believe that once we have set the above 4 things, we will keep scaling based on your appetite to grow and absorb those leads.

We currently use third party tools to enable the multi-channel reachouts. For email, we prefer Smartlead, for linkedin, we prefer HeyReach and for whatsapp and rich text messages, we prefer Twilio. Automated calling is planned soon.

Unfortunately no! Our Growth and Professional Plans are meant to limit your risk to the extent of the plan cost. Given that we invest 5-10X (yes thats true!) of the amount that we get as part of the plan cost, we don't offer any refunds.

CTA (Call to Action) is a means to reach out to your prospect. Recepto will endeavour to give you at least one of Email, Linkedin, Twitter or Phone number when a lead is unlocked. In case the lead comes from a single identifiable source, you will also get the source link so that you have more context before you initiate your conversation

Yes, you can export your unlocked leads directly from the Recepto platform in CSV format

Unibox is the central place where responses to your reach-outs flow in. You can see the original lead source, the initial message and the exact response that you got.

Outbox as the name suggests is where you can see what messages are going out to your prospects.

Recepto is a platform that you can use on your own. We help with all the training and handholding required to achieve that

We support both autonomous execution and human-in-the-loop, and can also push data to your CRM.

We orchestrate outreach via third-party tools; these integrations come out-of-the-box and are either available as an add-on or bundled in the plan costs.

Yes. You approve copy and can customize templates and variables at a Play level

For any lead, Recepto is aware of the sources, the company behind it and the intent strenth of a particular signal. Our AI reachout algorithm uses all this intent data along with your key value proposition to create an ice-breaker message that has the highest probability to get a response

We can filter by HQ, operational location, or both depending on your ICP definition.

Yes, we can integrate with your CRM and push the leads and context directly to your existing sales stack

Yes, you can either use our infrastructure or can import the leads to your CRM / Sequencing tool to run campaigns on the Recepto leads

Yes, we can leverage your existing accounts to share the Recepto leads

Admin accounts have additional priviledges like ability to change the configuration of ICP, editing the Plays and its Variables and also to subscribe or unsubscribe to a Play. Members typically dont have these editing rights and only have view rights. Also, Admins can invite other Admins / Members and see org-wide analytics. Members can invite members and see personal analytics

Number of invites are limited by the plan you are on. Within the plan, you can invite other people directly from the platform.

Yes, an unlocked lead is visible to all users in the organization.

You can create multiple ICP profiles (one for for each of your clients) and have Plays mapped to that specific ICP

Recepto enables you to connect your business Whatsapp groups and public Slack channels that you are part of to your account. Any relevant leads coming from those groups or workspaces also flow in to your Recepto account. If you are in any paid plan (Growth onwards), this data remains private to your account. The benefit from Recepto is that it automatically enriches the person behind the intent so that you can reach out to them easily. We leave it to your discretion to disclose to the community admins that you have connected your workspaces and groups to Recepto. In addition to this, you can also track your named prospects actively on Linkedin for any signals.

Recepto has a feature that for admins, they would be able to see enriched leads coming out from the business networks of all members and other admins if its connected to the Recepto platform. This helps you not miss any leads and leverage your own organizational network to the fullest

Yes. With Plays, we can enforce exact ranges like 51–100 people in the ICP and combine with other intent data to give highly relevant leads

Yes. We can monitor a direct list of named prospects and surface new signals automatically. Leads from named prospects generally have a higher Intent score

In some cases, we get the intent but may not get the ICP or its CTA. In our experience, 50% of cases show CTAs immediately. For others, we hunt for 24 hours for public CTAs. If not found, you can ignore that lead and no credits will be deducted for such leads

The system refreshes in near real time - as soon as a new lead is processed, it's immediately visible.

Our intent score is calculated from a combination of these factors: 1) Match between your business signals and lead intent 2) Match between your desired ICP and the source ICP 3) Historical credibility of the source channel in surfacing the right intent for your industry. The higher the intent score, the more relevant and hot the lead should be.

Typically, all leads are created from your subscribed Plays and by definition they hunt for leads based on ICP and Play variables defined by you. In cases where the leads dont appear very relevant, we may need to sharpen your ICP, sharpen the variables in your play or abandon the current play and define new ones

If the lead volume is low, we can increase it by: 1) Widening your ICP definitions 2) Relaxing some conditions or variables in the currently subscribed Plays 3) Subscribing to more Plays

Before a lead is unlocked, there are tags (geography, industry, funding, employees, title, source) that gives you an idea whether a particular lead is within your ICP definition or not. Post unlocking, you get the details of the company as well as the decision makers and if they are outside your ICP definition, you can give feedback on that lead via our platform or reachout to us to rectify that.

For each lead, you can go and give feedback on the relevancy. We encourage such feedbacks because it goes straight to our algorithm to improve it for you. If the feedback is positive, it tries to go deeper into that source and if its negative, it tries to avoid that source in future.

This number varies dramatically across channels and plays. You can hope to see 5% to 10% positive response rates on an average for your reachouts with Recepto. From those responses, you can expect 50% meeting rates. These numbers are for automated responses. Manual responses would definitely be higher if done well.

Typical early benchmarks: LinkedIn ≈ 20% reply, WhatsApp ≈ 10%, email varies with domain warmup and copy but should be around 2 to 3%

Leads may be shared across max 3 clients of same industry. Under our fair usage policy, We limit only three unlocks per lead to the first three requesters.

Yes, you will be able to track multiple ICPs within the same account and assign Plays to any of the ICPs defined in your account

Signals and Triggers form the basis of what Plays are recommended to you and how they perform. The sharper you define them while filling our initial onboarding form or via the configurations screen, the better Plays are recommended to you. The Plays performance is also improved because the Play variables pick up values from your configuration page as well.

ICP consists of many dimensions. The main dimensions are Geography, Industry, Team size, Revenues, Funding Stage, Persona of buyer (Level and Department). You can tweak any of these variables based on your preference.

The algorithm gets updated in near real time.

No. You can start without integrations and export results; CRM integrations are optional.

Complete a short form and we spin up your account within a day.

Manual outreach can be started without any access or assets. For automated outreach, we seek warmed email accounts, a WhatsApp number linked to Facebook Business, and LinkedIn accounts.

We manage the outreach stack for you using tools like SmartLead, HeyReach, and Twilio.

The initial onboarding is the same for each plan. However, since we track far more Plays in Growth, Professional and Enterprise plans, we go significantly deeper in the higher plans both in terms of mapping what Plays would be best for you and also in terms of providing you proactive support on making things work so that you get the best leads.

Be transparent: we used publicly available or user-permitted sources and reached out due to a relevant intent signal.

WhatsApp is limited in the US; we use rich SMS plus LinkedIn and email as primary channels for US prospects

Yes, using tools like HeyReach; cap around 10 messages per account per day to stay safe.

Plan for 2-3 warmed email accounts across 2-3 domains each with about 30 sends per account per day including follow-ups.

A good starter: Email Day0, WhatsApp Day3, LinkedIn Day5, then repeat with tailored follow-ups.

We enriched public data to find contact info and used Twilio to send compliant messages.

Prioritize LinkedIn, rich SMS, and email for the US market.

As a default, we dont require any data from you except your ICP details. Moreover, we only give you 3rd party signals and leads that would have typically not come in your orbit. Since we dont get any information from you, we typically get waivers from Infosec departments in companies. Having said that, even though we operate on public and permissioned data; our formal certifications are planned very soon.