Compare / Bombora
Recepto vs Bombora
Account-level topic surge from a publisher co-op, set next to public buying moments with a named person.
Competitor figures checked 4 November 2026.
01 / The short answer
Which one to pick
Bombora’s Company Surge tells you an account is researching a topic more than it usually does, using Bombora’s Data Co-op of B2B sites. The Company Surge page does not list a price.
Recepto watches public moments (funding, hiring, job posts, community threads), matches them to your ICP, and names decision makers with verified email and LinkedIn. Growth is $1,199 per quarter, with no free trial and a 7-day refund. Pick Bombora for topic surge and advertising audiences. Pick Recepto when the next step is a meeting with a named person.
02 / Side by side
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What you are shown
- Bombora
- Company Surge: an account’s research on a topic, scored against that account’s own baseline, with a buying stage (early, mid, or late research).
- Recepto
- A play fires on a public moment, matched to your ICP, with the source, the play, and when it was found.
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Where the signal comes from
- Bombora
- A Data Co-op of thousands of publisher, brand, and data sites. Bombora says it monitors 25,300+ topics, comparing the most recent three weeks with a 12-week baseline, and that 86% of co-op data is shared only with Bombora.
- Recepto
- The public web: LinkedIn, job boards, news, funding databases, Slack communities, and Reddit. Sixty-plus plays, including funding, hiring, tech changes, and competitor moves.
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Who it names
- Bombora
- The account, plus buying-group persona attributes: role, seniority, and decision-maker status. A verified email for the person who read the content is not part of that description.
- Recepto
- Named decision makers, with verified email and LinkedIn. Phone numbers on request. Each lead carries a 0–100 intent score.
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Price
- Bombora
- Not published on the Company Surge page. The page asks you to talk to Bombora.
- Recepto
- Growth is $1,199 per quarter. There is no free trial. Every plan includes a 7-day refund. WatchList is priced on request, from 30 named accounts.
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Your own website
- Bombora
- Company Surge describes research on the co-op’s sites, and audiences for advertising. It does not describe identifying visitors on your website.
- Recepto
- The published product is public-web signals. First-party signals (website visits, product usage, CRM events) are available on request.
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How a team acts on it
- Bombora
- Bombora says the data deploys into the advertising, marketing, sales, and CRM platforms a team already uses, including custom ad audiences.
- Recepto
- Email and LinkedIn sequences are in the product (WhatsApp on Enterprise). The homepage names Slack and HubSpot. The pricing page says select CRMs.
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Compliance, as each company states it
- Bombora
- Bombora says its solutions meet GDPR and CCPA standards. The Company Surge page does not mention a SOC 2 report.
- Recepto
- GDPR and SOC 2 compliance in progress
03 / Who should pick which
A fair split, by the job
Pick Bombora if
- You need a topic score on accounts, at the scale of a publisher co-op, for ABM and paid media.
- You already have a contact database and a way to send the sequence, and you want research activity as the prioritisation layer.
- Buying stage (early, mid, late research) is what your content and ads are planned around.
Pick Recepto if
- The useful signal is a specific public event, and a rep needs a person to contact with the source attached.
- You want a published quarterly price and a 7-day refund, and you are starting with a few plays.
- You are covering a market with PlayList, or a named list of at least 30 accounts with WatchList.
04 / Where they fit
Where Bombora is the stronger fit
Bombora invented the co-op model it still sells. The Company Surge page describes tens of thousands of topics, millions of B2B domains, and a score that compares each account with its own history, which is a different measurement from a single public event. Bombora also says 86% of that co-op data is shared only with them, and it publishes a Forrester line calling the data the gold standard for account-level intent.
The same page is built for advertising: custom audiences aimed at accounts showing intent, plus content and event programs shaped by topic and seniority. A marketing team that lives in an ad platform and a CRM, and that already buys contacts elsewhere, is using Bombora for the job it describes. Recepto does not sell media audiences.
What you give up is a published price and a named researcher. Company Surge, as Bombora describes it, stops at the account and the buying-group persona. The outreach still happens in another tool.
05 / Questions
What buyers ask
Is Recepto an alternative to Bombora?
Both help a team find accounts that look in market, from different evidence. Bombora’s Company Surge says an account’s research on a topic is above that account’s own baseline, drawn from a co-op of B2B sites. Recepto watches public moments such as funding, hiring, job posts, and community threads, matches them to your ICP, and attaches named decision makers. Topic surge for ads and ABM is Bombora’s job. A person and a reason to write is Recepto’s.
How much does Bombora cost compared with Recepto?
Bombora does not publish a price on its Company Surge page. You request a conversation. Recepto’s Growth plan is $1,199 per quarter. There is no free trial. Every plan includes a 7-day refund. WatchList, for named accounts, is priced on request and starts at 30 accounts on a one-quarter commitment. Professional and Enterprise prices are on the Recepto pricing page.
Does Bombora tell you which person is researching?
Bombora’s Company Surge page describes account-level intent, a buying stage (early, mid, or late research), and buying-group persona attributes: role, seniority, and decision-maker status. A verified email for the individual who consumed the content is not part of that description. Recepto delivers named decision makers with verified email and LinkedIn, and phone numbers on request, tied to the signal.
Does Bombora identify visitors on your website?
The Company Surge page describes research across Bombora’s Data Co-op, which is other sites, and advertising audiences built from that intent. It does not describe identifying visitors on your own website. Recepto’s published product is public-web signals as well. First-party signals (website visits, product usage, CRM events) are available from Recepto on request.
Which is the better fit for a small sales team?
A small team that wants a published price, a few plays, and outreach in the same product fits Recepto’s Growth plan: 3 plays, up to 3 decision makers per lead, and email and LinkedIn. Bombora fits when the job is account prioritisation and advertising at co-op scale, and the team already has a way to find contacts and send the sequence.
06 / Sources
Competitor figures are from the pages below, checked 4 November 2026. Recepto figures are from the pricing page and the homepage.
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